Things worked out “The Call” made $68 million worldwide on a $13 million production budget. “I know we left a chunk of business on the table, but we didn’t fight it, because we would have had to have made so many changes that it wouldn’t have been the same movie,” he said. The Halle Berry thriller “The Call” might have been cut to achieve a PG-13, but distributor Sony Tristar and the filmmakers decided not to fight, according to producer Michael Helfant. Sometimes the studios and filmmakers will fight to avoid an R rating for the sake of a broader potential audience, but not always. Paramount this week firmed up a PG-13 rating for “Anchorman 2,” which was critical if the comedy sequel is going to hit the lofty box-office haul analysts are projecting.Īlso read: Who Has Greenlight Power in Hollywood? A Studio-by-Studio Guide It’s become the company’s biggest earner ever with nearly $60 million domestically, a figure it likely wouldn’t have hit with an R rating. Provided your production and marketing budgets are right-sized, a $10 million opening can be enough to spur ancillary earnings into the black, and there’s always potential for a breakout.ĬBS Films appealed to the MPAA Ratings Board this summer after its “Last Vegas” initially received an R, and made enough edits to get it to a PG-13. Key to the trend is that the majority of movies’ business plans don’t call for making hundreds of millions at the box office. “Would the core audience for ‘Ted’ really want it to be anything but R?” she asked. “You wouldn’t want to restrict the people who love the movies and have been die-hard fans, and that’s the way it is with almost every major franchise,” she said.īut it can cut the other way, as it will with the studio’s “Ted 2,” the upcoming follow-up to Seth MacFarlane’s 2012 hit based on a potty-mouthed teddy bear. The movies in Universal’s $2.3 billion “Fast & Furious” franchise, for example, have been and will always be PG-13, according to distribution chief Nikki Rocco.
If a film is rated R, you’re eliminating the young crowd (mischievous teen theater-hoppers notwithstanding). The biggest box-office money-makers, like “Iron Man 3” or “The Hunger Games: Catching Fire” are purposefully PG-13 to connect all “four quadrants” – both young and old, and men and women. Awards can be a factor, too.īut it’s much more complex than even that.Īlso read: Hollywood Loves the ‘R,’ but the Big Money’s Rated PG-13 Why would Hollywood spite itself like this? The short answer: The pervasive desire to keep it real creatively, then turn profit on downstream platforms.
Thirty percent of all releases - 189 in all - are rated R, compared with 114 PG-13 movies (18 percent), 33 PG-rated movies (5.4 percent) and three G movies, according to Box Office Mojo. And none of the year’s top ten movies is rated R.īut there have been far more R-rated films released wide this year, as was the case in 2012. This year, PG-13-rated films have accounted for 52 percent of the overall box office grosses, well ahead of films that the Motion Picture Association of America rated R (27 percent), PG (16 percent) or G (3 percent). So why is Hollywood releasing far more R-rated movies than any other kind? On average, PG-13 movies make more than three times what R-rated films do at the box office in the U.S.
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